AMM reports… Montblanc launches new fragrance

Renowned writing instrument specialist and now watch manufacturer Montblanc has recently on 3rd February launched their new fragrance called Montblanc LEGEND created by Olivier Pescheux. (On a side note, i’m wondering if they chose that date to coincide with the 1st day of the Chinese New Year?)

Montblanc has chosen Brit Simon Clark for their ad campaign for the fragrance who was photographed by German photographer Peter Lindbergh. To be honest, this ad campaign is so much nicer than seeing Montblanc’s Nicolas Rieussec ad campaings for their watches which features Nicolas Cage!

For Montblanc LEGEND, the first notes are Lavender with Calabrian Bergamot and Litsea Cubeba followed by Evernyl, the heart of the formula with Pomarose, rose & fruit as the middle note and the finish is Coumarin combined with Indian Sandalwood.

While I havent heard of half of the ingredients before, the fragrance sounds quite exciting, and better yet, as A Mere Mortal is a sucker for nice cologne bottles, Montblanc LEGEND has a nice bottle!

It should be available at all Montblanc boutiques world wide in about a month or so. In Singapore you can call  Montblanc Mandarin Gallery for more information at 6836 3190

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