More and more brands are increasingly looking to collaborations to reach out to a wider market. So what happens when alcohol meets fashion? You get this amazing pair of shoes!
Heineken has just announced their partnership with Union LA, a Los Angeles based retail store and fashion designer Mark McNairy, for the “Heineken 100” program – an influencer and celebrity seeding program that celebrates tastemakers that represents Heineken’s “Man of the World.”
What came out from this partnership is an all black leather shoe with a classic silhouette features a modern twist by incorporating a cushioned sole in Heineken green. Very classic and traditional with the black, but modern and progressive with that green Heineken hue.
Previous collaborative products for the program include: Ariel 7 headphones, Tsovet watches, Union LA t-shirts, Android Homme sneakers, New Era fitted caps, tote bags designed by fashion duo Dee & Ricky, and most recently a limited-edition weekender duffle bag with Public School.