Ever since working in the PR industry, I believe that PR is a great asset for any organisation to have. Benefits are boundless if used correctly. Take for example Seattle Police Department when marijuana is set to be legalised for personal use from December 6 2012.
Ahead of the laws taking effect, Seattle Police Department has released a guide called “Marijwhatnow? A Guide to Legal Marijuana Use in Seattle”. With this guide, Seattle P.D. certainly is taking the bull by the horns by addressing many issues upfront in a fun manner.
The best part is that they even posted a video at the end! Which can be watched here: