Topic for today seems to be on sustainable fashion.
Swedish clothing retailer, H&M has just announced that customers will be able to hand in pre-loved garments in selected H&M stores from February 2013. According to H&M, they are the first fashion company to launch a clothing collecting initiative worldwide.
How the initiative works:
- Customers will be able to hand in any pieces of clothing from any origin, regardless of their brand and in any condition
- In return, the customer will receive a voucher for each bag brought
- Collected clothes will then be handled by H&M’s partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use
This definitely looks to be a noteworthy initiative by H&M to reduce the environmental impact of garments throughout the lifecycle and to create a closed loop for textile fibres. H&M also said that their aim is to “find technical solutions to reuse and recycle textile fibres on a larger scale.”
According to telegraph.co.uk, in the UK, a £5 discount voucher for each bag donated. The voucher can then be used against a transactional purchase of £30 or more.
AMM wonders how that much the voucher would be for the Singapore market if this happens. But what AMM wants to know is what do YOU think?
Will this initiative work? And how successful would it be? Would you trade in your clothes?