In celebrating 80 years of the brand, Lacoste is paying tribute to Rene Lacoste – the inventor of the polo shirt, through reinventing the iconic polo shirt, L.12.12.
Lacoste is urging everyone to imagine the Polo of the future. One that is elegant and comfortable that never goes out of fashion, but is enhanced with all that technology has to offer.
The video promoting this is genius and amazing. Like Lacoste’s FaceBook page to join them in celebrating their 80th birthday!
Check out the promo vid here: