Sing for a can of Coke

Coca-Cola has always been known for their aggressive and innovative marketing – especially during festive seasons where it is their most important periods. This year seems to be a standout year for Coca-Cola, first it was the promo for this year’s blockbuster James Bond flick Skyfall, where commuters in Belgium were challenged to follow clues and get past obstacles to win a pair of movie tickets to the movie.

Now in Sweden, a machine was set-up called ‘Sing For Me’ developed by JMW Stockholm, where students from the Royal Institute of Technology were invited to pick up the microphone and belt out Christmas carols to spread the holiday cheer in exchange for a free bottle of Coke Zero.

Check out the video here:

 

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